Retro 70s vintage McCall's crewel embroidery needlework kit, Poppy Power flower

Poppy Power #1, a vintage needle painting needlework kit from McCalls, design by Eszter Haraszty, dated 1970.

This is two pieces of fabric, each with large flower design printed on white hessian burlap. They measure about 25" square.

There are instructions, but no yarns or other materials included. The printed fabric squares look excellent, the instruction and illustration have some wear.